In this webinar, we will discuss the needed tools and methods for targeting your voters during your campaign efforts. Knowing how to reach your audience is crucial when you are building a campaign and knowing how to engage voters is what will set you apart from the rest.
Knowing who to target is the first step, then figuring out how to reach them can sometimes be a challenge. You can expect to leave this webinar with the understanding of the following concepts:
- Why you need your own client relationship management system and how that can define your campaign audience
- How to use everyday marketing tools to reach voters
- What the best engagement methods are for you and how to utilize them
Our Alberta Counsel team is here to walk you through the steps to assist you and your campaign. This webinar is hosted by Associate, Zack Ziolkowski, and our Social Media Manager, Darien Monck.
Zack Ziolkowski: Zack is an experienced government relations professional having worked in Alberta politics for 10 years including as the Director of Research and Communications for the Government Members Caucus and managing various political campaigns. He pairs this political experience with his strong policy background having worked with the Alberta Urban Municipalities Association on developing amendments to the Municipal Government Act.
Zack’s role at Alberta Counsel is to work with our clients to find creative solutions to their advocacy challenges and guide them through the complex Alberta political landscape.
Darien Monck: Darien holds a BBA with a marketing focus from NAIT and brings plenty of experience developing marketing plans and creating content. She has ran successful marketing campaigns with captivating content for a variety of businesses and individuals amongst Edmonton and surrounding areas prior to her role at Alberta Counsel.