The Importance of Storytelling: An organization's guide to branding

Join Alberta Counsel and Chantal Crockatt, founder of Gal Friday Marketing, for a discussion on the importance of branding for you and your company/organization. We will discuss two key goals that branding is able to contribute to your success, why you need to have a strong brand and how we can help you to create it, and what you need to start doing immediately to stand out to your audience.

About the hosts:

James Johnson

Beginning as a research analyst, James progressively worked his way up to Director of Research for the UCP Caucus over 10 years. He was also a key member of provincial campaign teams in 3 Alberta general elections, serving in various roles including Tour Director, Issues Manager, and Manager of Candidate Selection. James brings a solid grasp of government and political communications, public policy, and legislative process.

Chantal Crockatt

Chantal Crockatt is a Branding & Marketing Professional. Over the past six years, Chantal has led a small team of experts in marketing who lean into custom marketing work for local, national, and international clients on everything from Traditional Marketing to Digital Marketing & Public Relations. In addition to her extensive background in Sales, Purchasing, and Contracts, Chantal utilizes her radical empathy to engage with your consumers and bring your project to success in whatever form that is essential to you, her client.


Register now!